Tue. Sep 27th, 2022

Image for article titled Jeep Wrangler wins 2021 sales battle against Ford Bronco

picture, Payab

The Ford Bronco could have been the most well liked new off-roader in 2021, however when it got here to numbers, the Jeep Wrangler nonetheless king, Wrangler gross sales ousted the full-size Bronco and Bronco Sport mixed final yr. Nevertheless, the full-size Bronco was solely accessible from June.

Ford’s US gross sales information exhibits that within the second half of the yr, the corporate offered a tick of greater than 35,000 Broncos. The corporate offered round 108,000 Bronco Sports activities all through 2021. Add these numbers collectively, and the 2 Broncos offered 143,192 items final yr.

On the identical time these numbers have been utterly blown out of the water by the jeep. Stelantis moved greater than 204,000 Wranglers final yr. It was the off-roader’s finest yr since 2018.

When you look solely at Q3 and This autumn for Jeep — the identical correlated instances when Ford’s full-size Bronco was on sale — the numbers do not get any higher. Jeep offered simply 86,000 automobiles within the second half of the yr. Extra will get doubled Ford’s full dimension Bronco sale.

These sturdy gross sales numbers for the Wrangler are in no small half pushed by two fashions: the 4xe and 392. The 4xe particularly is enjoying its half to spice up gross sales of Jeep’s devoted off-roader. it grew to become No. 1 Greatest Promoting Plug-in Hybrid Electrical Automobile nation final yr. The Wrangler 392 – with its monstrous V8 engine that the Bronco cannot match – additionally had loads going for it revival curiosity within the mannequin.

Actually, 2021 had quite a lot of issues working in opposition to Ford and its Bronco. a lack of microchipepidemiological provide chain points in addition to different delays and manufacturing points That will have saved many individuals out of the Bronco in 2021.

All that being stated, do not anticipate this big hole in gross sales numbers to proceed endlessly. Because the Blue Oval continues to develop more and more in how briskly the Bronco is being constructed, shipped, and delivered to prospects, the hole between the 2 automobiles will certainly slender a bit.

Supply hyperlink