Chief Government Christian Meunier talked about that the corporate is aiming to up its gross sales recreation within the nation and therefore plans to introduce two extra SUVs in India.
Jeep Chief Government, Christian Meunier mentioned that the automaker needs to develop in India and for that, it’s going to aggressively concentrate on its upcoming plans associated to India. Jeep, which holds lower than 1 per cent of the nation’s market, final 12 months revealed its plans to take a position $250 million to launch 4 SUVs that can tackle Hyundai and Kia, the businesses that presently Inexpensive autos dominate the phase.
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Meunier mentioned that though he’s “not pleased with the gross sales in India”, the corporate has no such intention of not decreasing the worth of the autos to extend the market share. He mentioned he needs Brazil to be the benchmark for gross sales in India. The automaker sells round 15,000 SUVs a month throughout the three fashions within the South American nation in comparison with India the place it sells lower than 1,000 SUVs a month, providing fashions just like the Compass and the Wrangler. “We’re not investing all this cash for not being profitable in India. We’re not right here to lose, we’re right here to win.” Whereas Jeep is engaged on its electrification targets, the chief govt mentioned India plans to convey electrical autos to the nation when it is prepared.
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Jeep India has introduced that it’ll launch two new sport-utility autos (SUVs) within the nation in an effort to spice up its gross sales right here. Presently, the corporate is making ready to launch its newest mid-size SUVs Meridian and Grand Cherokee. The previous might be manufactured right here whereas the latter might be assembled within the nation, a transfer that the corporate hopes will enable for extra aggressive pricing of those fashions.
Jeep India just lately teased its upcoming SUV Meridian which is a three-row SUV providing off-road capabilities. The corporate has talked about that this SUV will include a traction management characteristic that can allow the car to deal with totally different terrains like mud, snow or sand.
(with inputs from Reuters)
First printed date: 25 February 2022, 15:59 PM IST